Richards Louis
Founder, CEO at Doifoo | AI/Product, TEDx | Building Travel ID for Agentic AI & Hyperlocal
About
As a founder, I lead the product, engineering, and design of the AI travel app and scale it to reach various markets and features. I have successfully launched the app in the midst of the world's worst travel and tourism crisis in pandemic, and have overcome the funding challenges by dissolving the part-time team and working with a lean and agile team. From Product Leader standpoint, I have also enhanced the mobile app experience for over 10.6 billion monthly active users by partnering with AirAsia, Open, Standard Chartered and other stakeholders. I have a diverse skill set and a strong background in computer science, engineering, international business, and entrepreneurship, as well as multiple certifications, publications, and honors in these fields. My current venture as the founder and CEO of Doifoo is an AI-powered travel profile app that helps users manage their travel preferences and bookings across multiple brands and platforms. My mission is to change the future of travel by enabling users to link their travel profiles to all major travel brands, manage rewards, and personalize their travel experiences with AI-powered recommendations and suggestions. I love the shift of AI standards & love vibe coding, prompts. Entrepreneur👨🏻💻, love ✈️ the 🌏💖 🇮🇳🇨🇭🇮🇹🇫🇷🇸🇬🇲🇾🏴🏴🇮🇪🇹🇷🇦🇪🇦🇺🇳🇿🇺🇸🇨🇦
Experience
Founder, CEO
Doifoo · Full-time
I founded Doifoo, a Unified Travel ID powered by M.A.G.I.C AI that helps users manage their travel preferences and bookings across multiple brands and platforms. As a founder & CEO, my role is focused towards Product, Engineering & design of the AI travel app and scaling it to reach various markets and added up features. With Doifoo, users can link their travel profiles to all major travel brands, manage rewards, and personalize their travel experiences with AI-powered recommendations and suggestions. We re-launched from scratch on 06 Feb 2025. ⦁ Doifoo is a part of Razorpay Rize community, India & MDEC’s Digital Tourism Innovation Lab Accelerator in association with 1337 ventures, Malaysia in 2024. ⦁ Following that, Doifoo launched its beta in Nov 2024 and followed by full product launch alongside complete waitlist onboarding on 10, Feb 2025! ⦁ It’s all set to consumer ready app by Dec 2025 and M.A.G.I.C AI by Feb 2026!
Consultant - AI, Product & Business
Emeritus · Part-time
As a Subject Matter Expert Consultant for AI, Product & Business courses for Ivy League institutions globally, I recommend whether course content needs to be retained, revised or modified on behalf of Emeritus. Using my expertise over the years of working in tech & product industry, as a subject matter expert (SME) I share them to enhance the expertise of fellow learners. ⦁ Associated on content recommendations for ‘CTO' program for Emeritus partner Wharton, USA. ⦁ Worked on Canvas Assignments for 'Product Manager' & ‘Product Strategy’ program by Kellogg school of management, USA. ⦁ Involved in a couple of capstone projects for AIM, Philippines for 'CEO' program. ⦁ Worked on a the program 'Emerging CTO' for Imperial, UK helping on floryboards. ⦁ Crafted for a new program design 'eCPO' for Wharton school. ⦁ Associated with University of Cambridge Judge Business School's 'CTO Program'. ⦁ Designing 'AI Leadership' program for Massachusetts Institute of Technology (MIT)
Senior Product Manager
AirAsia · Full-time
As a Senior Product Manager, my role is to enhance the mobile app experience for these large footprint of travellers, by working closely with the stakeholders & engineering it to perfection, with the help of AirAsia’s fabulous team. The Airasia Move is the only app you'll need for all your lifestyle and travel needs. As an online travel agency, the app enables you to book flights with over 700+ airlines to 3K+ locations. Plus, it offers a choice of over 600,000+ hotels across the globe. When travel recovered in Southeast Asia, the AirAsia superapp saw the ranks of its monthly active users reach more than 10.6 million post pandemic.
Program Manager
Open Financial Technologies · Full-time
As a Program Manager, I handled the fintech alliance for this product in Zwitch segment ensuring it from tech & management angle. Open is Asia’s first neobank to cater SME & Startups. It develops and offers an online platform for banking and intercompany settlement. It also offers digital banking service for startups and small and medium enterprises that offer digital bank accounts that includes a current account packed with tools for bookkeeping, invoices, moving money, and accessing credit.
Director of Engineering
Doifoo · Full-time
As Director of Engineering at Doifoo, I was responsible for translating a bold vision into a working travel tech platform during one of the most volatile periods for the industry. I led end-to-end product delivery from concept to launch while scaling our engineering practices and aligning cross-functional teams across geographies. With a strong focus on execution, I navigated the startup through funding challenges, regulatory shifts, and pandemic disruptions, laying the technical and strategic foundation that shaped Doifoo’s early traction and global recognition. Doifoo got its presence in TechCrunch Disrupt (🇺🇸 San Francisco), Against all Odds by Freshworks (🇬🇧 London), The Product Summit (🇮🇳 Bengaluru), Wolves Summit (🇵🇱 Warsaw), GSV Bootcamp (🇺🇸 San Francisco), Techsparks (🇮🇳 Bengaluru), TechinAsia Startup Factory (🇸🇬 Singapore), NASSCOM NASTech (🇮🇳 Bengaluru), WTM Virtual (🇬🇧 London) & WebSummit (🇵🇹 Lisbon) Headquartered in Singapore, We got backed by NASSCOM 10K Startups Incubator & NUMA Accelerator (LINK). Also, Awarded ‘Promising Start-up’ in Indian Achiever’s Awards. Pre-pandemic recap: The app was launched in midst of the World’s worst Travel & Tourism crisis, on Feb, 2020 for determined to change the future of travel with HQ in Singapore. Due to the funding winter for travel in covid times, I got to dissolve the part-time team and work on multiple roles including product, engineering, design, branding & operations. ⦁ In Dec 2017, A team of 12 employees worked for Doifoo on the subscription model alongside me which made a soft launch in Nasscom Product enclave. ⦁ The code name ‘Dueclarity’ was branded as Doifoo which later ventured into travel. Meanwhile, Dueclarity was dropped due to regulatory changes.
Education
Bachelor of Engineering - BE, Computer Science & Engineering, Computer Science & Engineering
2008 - 2012
Symbiosis Centre for Distance Learning
Master of Business Administration - MBA, (PGDIB) International Business, (PGDIB) International Business
2013 - 2015
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