Parinda Singh
Marketing & Branding | Content Marketing Expert | Aspiring Social Entrepreneur | Performing Artist & Art Enthusiast | aiding Artists @Trikaar the artist collective
About
Marketing leader with 23+ years of experience in building brands, scaling businesses and crafting meaningful consumer stories. From driving content strategy at major networks to consulting fintech, OTT and D2C ventures — my journey has been anchored in insight, creativity and measurable impact. Currently, as Head of Marketing at Sony, I lead channels that celebrate both cult and culture, operating at the crossroads of content, brand and business growth. A performing artist and art enthusiast, I thrive on blending intuition with strategy, and leading with empathy, imagination and intent. Today, I focus on purpose-driven leadership — nurturing brands & people, unlocking potential and shaping culture through storytelling and collaborative execution.
Experience
Head of Marketing - Hindi Movies Cluster and Sony Marathi and Sony Pal
Sony Pictures Networks India · Full-time
Marketing Consultant
As an independent marketing consultant, I developed brand & media strategies and go-to-market (G-T-M) plans for a diverse range of organizations, from digital native brands and fintech companies to content creators and artists. IP monetisation and Revenue generation for Sports For All Media Strategy Consultant for Amazon Prime Video as part of Initiative's team Working on IP creation and monetization for BCCL's Times Envelop Brand Consultant for OMTV: world's first OTT platform decoding Indian culture. Brand Refresh for IILF Securities Socio-cultural study amongst GenZ for Google, consultant with Singapore based agency Sixth Sense. Creating value for artists through my artist collective, Trikaar.
Vice President Marketing
Zee Entertainment Enterprises Limited
As Vice President of Marketing at ZEE TV, I orchestrated the development and execution of highly effective marketing strategies, resulting in strengthened brand positioning and increased market share. I conceptualized and implemented targeted initiatives that consistently outperformed industry benchmarks, leveraging in-depth market insights and performance analytics. I fostered a culture of collaboration by forging strong partnerships with internal and external teams, leading to streamlined operations and enhanced cross-functional synergy. Through strategic workforce planning and robust training initiatives, I cultivated a high-performing team that delivered impactful results and drove continuous innovation
Marketing Head, Star TV
Led marketing for Hindi General Entertainment & Hindi Movie channels like Life OK, Star Gold & Star Utsav, Driving Audience engagement, brand positioning & Marketing strategies to win share. Key Achievements: Spearheaded Like OK's brand strategy, identifying Mahadev as a flagship show and pioneering a Life Cycle Marketing approach. Drove record breaking World TV premieres for Star Gold, including Bajrangi Bhaijaan and Prem Ratan Dhan Payo and critically acclaimed films like Talvar and Dhrishyam. Established Star Gold HD as a distinct premium brand with a unique content offering, doubling its revenue targets Strengthened Star Utsav's rural market positioning, enhancing audience engagement and advertising revenue.
Associate Director, Marketing
Imagine Tv, Turner General Entertainment Networks
• Marketing lead for fiction and non-fiction shows for Imagine TV. • Set a new SOP in place that redefined agency-client relationship.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA, Marketing & Brand Communication, Marketing & Brand Communication
1999 - 2001
More agents at Sony Pictures Networks India
Arpit Shah
Network Head - Revenue Strategy and Brand Solutions
Gaurav Laghate
Shaping Narratives | Building Trust | Leading PR & Corporate Communications
parag rane
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Manoj Veeramani
Head - Sales & Marketing, Sleek International Pvt. Ltd. components business (subsidiary of Asian Paints Ltd) & Head - Marketing Bath Division, General Manager - Home Improvement at Asian Paints