Neville Bastawalla
SVP & Head - Marketing & On Air Promotions, Sports Network at Sony Pictures Networks India
About
A die hard marketing professional with over 26 years of multi brand experience. Have been a successful brand custodian across brands in various categories and have been responsible for charting the direction and launching / managing growth for the brands basis research, consumer insights, innovative marketing & communication strategies and a very high Passion quotient for marketing management . Strongly believe in the power of Innovation in the market place and have been practicing “ the innovation theory ” successfully across brands I have managed . Specialties: Marketing, Marketing & Marketing.
Experience
SVP & Head - Marketing, Public Relations & On Air Promotions, Sports Channels
Senior Vice President and Head Marketing - English Channels
Head - Marketing
Reporting to the Managing Director & CEO Brand custodian across all platforms ie Print, Online and Mobile. Responsible for charting the direction for the brand basis research, consumer insights, competitive tracking, market intelligence and various environmental factors. Keeping the MiD DAY brand strongly entrenched with B2C and B2B audiences despite limited funds as well as stiff competition from deep pocketed Giant players. Providing impactful 360 degree marketing solutions to increase brand saliency. Also, providing powerful strategic inputs to the organization in order to take price perception with B2B Audiences to the next desired level. Instrumental in driving thought leadership across other functions – Primarily sales, editorial and readership development/distribution. Facilitate strategic alliances and tie ups as instruments to create Zero budget marketing and drive revenues for the company via sponsorship marketing. Marketing function was a net positive function in the FY 2009 – 2010. Achieve revenue targets set for the year via deals with existing non advertisers only. Initiated and currently leading key projects which are brand extensions of MiD DAY getting into other business models.
Sr. Marketing Manager
Conceived and executed all consumer, cable trade and B2B marketing plans. Conceptualized and launched Nick Fundoo Superstar Contest ( 2007 ) which was the largest property launched by Nick, Pan India which helped take the channel to the next level and also became an annual property for Nick India. Single handedly managed Pan India.
AVP - Marketing
Responsible for managing Micro marketing initiatives Pan India for all HSBC branches and to drive business leads. Conceived & executed retail marketing initiatives nationally. Led micro marketing solutions for the entire branch banking division. Also set up the HSBC Patna branch .
Education
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