Neville Bastawalla
SVP & Head - Marketing, Public Relations & On Air Promotions, Sports Channels at Sony Pictures Networks India
Leading marketing, public relations, and on-air promotions for sports channels at Sony Pictures Networks India.
Intro
I am Neville Bastawalla, currently serving as the SVP & Head of Marketing, Public Relations, and On Air Promotions for the Sports Channels at Sony Pictures Networks India. My career has been defined by a consistent focus on driving brand growth and revenue through strategic marketing initiatives across diverse sectors, including banking, children's entertainment, print media, and broadcast television. Throughout my journey, from launching large-scale properties like the Nick Fundoo Superstar Contest to managing marketing departments as profit centers, I have always prioritized aligning marketing efforts with broader business goals. I am passionate about brand management, consumer insights, and the strategic intersection of sales and editorial functions. I am always open to connecting with fellow professionals in the media and marketing space to share insights and explore potential synergies. I look forward to discussing how we can drive impactful results in today's competitive media landscape.
Networking
What I can offer
- ›Strategic marketing leadership
- ›Brand management expertise
- ›Media planning and PR strategy
- ›Revenue-focused marketing initiatives
What I'm looking for
- ›expanding my professional network
- ›exploring mutual opportunities in media and marketing
Best fit for
Focus
Core competencies
Background
Career
Started at HSBC as AVP Marketing, moved to Nickelodeon as Sr. Marketing Manager, then to MiD DAY Infomedia as Head of Marketing. Transitioned to Star India as Head Marketing for English Channels and Hindi Movies, and currently leads Marketing, PR, and On Air Promotions for Sports Channels at Sony Pictures Networks India.
Education
Masters in Management Studies (MMS), Marketing, University of Mumbai (1997 – 1999)
Achievements
- ›Managed MiD DAY marketing as a profitable department in FY 2009–2010
- ›Conceptualized and launched the Nick Fundoo Superstar Contest (2007)
- ›Led micro-marketing initiatives for HSBC branch banking
Personality
Communication style
Formal, results-oriented, and concise, focusing on strategic impact and leadership.
Formality — 8/10