Prasad Vaidya

Head, Omnichannel Marketing

Bharat Serums and Vaccines Limited · Full-time

Creating and driving the Omnichannel marketing agenda for BSV to boost revenue growth, brand equity amongst customers and drive positive action amongst public for timely and proactive medical interventions. Initiatives include - 1. Creating therapy-shaping digital health initiatives (video coaching for lactation, patient education to the last mile via Omnichannel initiatives, emergency help for snake bites and social media marketing). 2. Customizing marketing solutions for B2B and KAM business settings - for IVF portfolio, institutional businesses 3. Fixing marketing fundamentals - data hygiene and customer persona, campaigns journey design and tracking, setting up marketing automation engine etc. 4. Conceptualizing and organizing internal and external workshops for marketing teams under Marketing Excellence function to engage and motivate brand marketing teams.

Director, Marketing

Cipla Digital Health Ltd. · Full-time

Led Marketing Team of 7 - to take the 0 to 1 journey for a new health tech venture (Breathefree App) with a 4-pronged agenda (1) User Acquisition - Charted user growth to become the largest digital health platform for lung health in India. Liaised with field, digital and partnership teams to boost user base with focus on active and engaging user cohort. (2) Medical co-creation - Co-created with a panel of medical experts a pioneering solution of a closed-loop journey of a digital rehabilitation programs for driving patient outcomes. (3) Commercialization - Launched new digital offerings to users (patients) via digital, social, field channels and partnerships. Launched ePharmacy, digital rehabilitation programs, digital para-medical programs, AI-based health monitors and digital workout / exercises. (4) User Engagement - Implemented content marketing (topical, educational, local), gamification pilots, discount schemes for pulling users back to the app everyday via content and performance marketing (omnichannel campaigns).

Senior Manager, Business Ops (Commex) and PMO to MD Sanofi India

Sanofi · Full-time

- Led a strategic opportunity mapping exercise to get 150+ additional field force deployment to unlock market potential - Curated patient support program interventions to reduce patient drop-offs by use of customer lifetime value concepts in pharma marketing - Pioneered a precision marketing model to nudge the field force with next best action inputs for hospital anti-infectives business - Led several brand maximization exercises for mature brands in cardiology, diabetes therapy segments to plan a market beating strategy - Managed a unique 6 months long "speedboats" exercise to run 17 task forces to overhaul the organizational agility and to be "future ready" - Led a team of 3 digital marketers to drive - (i) 3X customer interactions via multi-channel marketing (ii) Tele + Digital coverage for untapped customers (~1 M€ LRP potential) (iii) Set up website content operations with a monthly traction of 8000+ visitors (iv) Train 150+ colleagues in marketing, business ops and enabler functions for Agile Ways of Working

Associate Consultant

IQVIA India · Full-time

- Led commercial due-diligence workstreams for pharma manufacturing targets in India for PE clients - Delivered pharma engagements for strategic portfolio management, market entry recommendations into new pharma / med devices segments - US market entry models - analytics and advisory for domestic manufacturers and private equity players

Brand Manager

Novartis · Full-time

- Managed brand promotion, resource allocation and on-ground activations for a ₹ 180 Mn Calcium supplement - +30% growth in prescriber base (1700 -> 2300) in 1 year with highest forecast accuracy for volume forecasting - As a management trainee - worked in sales across Mumbai, New Delhi, Solapur