Vaibhav Malik profile photo

Vaibhav Malik

Head of Marketing at Smartping AI

Marketing StrategyB2B Demand GenerationProduct MarketingCorporate CommunicationsPublic RelationsTeam Management
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About

I am Vaibhav Malik, the Head of Marketing at Smartping AI. My career has been defined by a transition from operations delivery at ZS Associates to driving strategic marketing and communications for major tech firms like HCL and Innover Digital. Currently, I focus on shaping the pan-India integrated B2B marketing strategy and product positioning for the SPARC platform. I am passionate about the intersection of technology and marketing narratives, particularly within the CPaaS and enterprise SaaS ecosystems. Throughout my career, I have prioritized delivering measurable results, whether through process automation, content revamps, or building strong analyst relations. I enjoy connecting with professionals who are navigating the complexities of B2B demand generation and GTM strategy. I am always looking to expand my professional network and explore mutual opportunities within the technology sector.

Networking

What I can offer

  • ›B2B marketing strategy
  • ›GTM planning
  • ›Analyst relations
  • ›Content marketing expertise

Looking for

  • ›expanding my professional network
  • ›exploring mutual opportunities in the CPaaS and enterprise SaaS industry

Best fit for

Industry analystsAdvisory firmsSales leadershipB2B marketing professionals

Current Interests

CPaaS ecosystemEnterprise SaaSB2B demand generationTechnology marketing narratives

Background

Career

Started at ZS Associates in operations, moved to HCL Technologies in marketing/communications, progressed through management roles at Innover Digital, and currently leads marketing at Smartping AI.

Education

Post Graduate Program in Management (PGPM), Marketing, Great Lakes Institute of Management (2015–2016); Bachelor of Science (B.Sc.), Applied Physical Sciences, Kirori Mal College, University of Delhi (2008–2011)

Achievements

  • ›Leading pan-India integrated B2B marketing strategy for the SPARC platform at Smartping AI
  • ›Increased HCL website traffic by ~15% through content revamp
  • ›Produced 50+ case studies, 25+ newsletters, and 20+ POVs at HCL
  • ›Achieved 20% reduction in TAT through process automation at ZS Associates
  • ›Awarded 'Making my Impact - Project Champion' at ZS Associates