Vaibhav Malik

Head of Marketing

Smartping · Full-time

• Head of Marketing at Smartping AI , partnering with the CXO team to define and execute a pan-India, integrated B2B marketing strategy across brand, enterprise demand generation, product adoption, and partner-led initiatives in the CPaaS ecosystem • Leading market presence and brand-building initiatives through marquee industry Event marketing, product and platform positioning, Analyst Relations, PR, and employer branding • Driving strategic partnerships and joint go-to-market programs with global partners to accelerate enterprise adoption of WhatsApp Business and RCS • Owning product and content marketing, including positioning and launch of the SPARC platform and creation of sales- and partner-enablement assets across industries • Scaling enterprise demand through performance marketing and ABM programs, working in close alignment with sales and leadership teams • Hands-on experience in building and mentoring teams, managing agencies and partner ecosystems, and translating complex technologies into clear enterprise narratives

Senior Manager - Branding & PR

Innover Digital · Full-time

Manager - Marketing & Communications

Innover Digital · Full-time

Associate Manager

HCL Technologies · Full-time

Working directly with Sales Leadership to define and execute global Integrated B2B Marketing activities for Travel, Transportation & Logistics vertical at HCL Technologies • Own marketing strategy on emerging technology solutions to deliver fresh, innovative and consistent messaging across all channels. o Internal Marketing – Pre/post event communication, Key Achievements, Account updates and webinars o External Marketing – Create collaterals that includes 50+ case studies, 25+ Newsletters, 20+ POVs and brochures, 5 videos/client testimonials. • Create content for email campaigns, social media and external events to achieve integrated and consistent value messaging – 12+ Meetings • Create branding and win theme strategy for Customer Experience Centre to facilitate client visits (10+). o Revamp and redesign TTL vertical content on HCL Technology website – increased traffic by ~15% o Work with analyst and advisory firms to rate HCL among top players in TTL domain - HFS, Zinnov Zones o Wrote a Whitepaper on “Connected Trucks: Shaping the future of Logistics”-To be published on HCL Tech Website.

Senior Operations Delivery Associate

ZS Associates

Worked as a single point of contact for all business operations of the largest client team of ZS India generating 10M annually with 40+ members handling 5+ projects spanning across 40+ territories • Led a team of 4 members for operational business process (Sales performance report) for 1600+ users across 10 Business units with 1.5M revenue o Automation of redundant processes to streamline operations and educe errors - 20% reduction in TAT. o Won the first ever- ‘ZS Associates - Making my Impact - Project Champion' Award in Oct 2014 for showcasing process innovation to enhance business outcomes. • Created/operated subjective incentive compensation systems for multiple brands across 50+ territories. o Automation of bi-weekly/weekly/monthly/quarterly performance reports for one major brand across 40+ territories – 40% reduction in TAT o Create incentive compensation system for 1000+ reps for multiple brands with 40+ rules for a weekly/monthly cycle • Received certificate of recognition for managing ‘Operations Delivery' track activities and semi-annual outings.