Syed Bilal Ashraf

Senior Engagement Manager at Conga

Digital TransformationSaaS Value DeliveryLead-to-Cash TransformationCustomer SuccessP&L ManagementAgile/Scrum
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About

I am Syed Bilal Ashraf, a Senior Engagement Manager at Conga based in Houston. With a career spanning over two decades—from my early days as a software engineer to managing a $12M P&L—I have dedicated myself to the art and science of digital transformation. My focus is on leading complex lead-to-cash transformations and ensuring that global customers realize their goals through on-time implementation and rapid time-to-value. I am deeply passionate about continuous learning, recently completing executive programs at Rice Business and Yale to sharpen my strategic and negotiation skills. I thrive at the intersection of technology and business strategy, and I’m always looking to connect with fellow professionals in the SaaS and digital commerce space to share insights on AI adoption and global business optimization.

Networking

What I can offer

  • ›Expertise in navigating business transformation journeys
  • ›Technical direction in digital commerce
  • ›Strategic alignment for SaaS delivery

Looking for

  • ›expanding my professional network
  • ›exploring mutual opportunities in SaaS, Professional Services, and Digital Transformation

Best fit for

High-level executivesAcademic professorsGlobal business cohortsSaaS professionals

Current Interests

AI technology diffusionDigital commerce evolutionGlobal business strategyNegotiation strategiesSaaS infrastructure

Background

Career

Started as a Trainee and Software Engineer, progressing through project management and delivery roles at EDS and Mphasis before moving into senior engagement management at Conga.

Education

Executive MBA from Rice Business - Jones Graduate School of Business; Engineer’s Degree in Electronics & Communication from Karnatak University; Negotiation Strategies at Yale School of Management.

Achievements

  • ›Successfully managed a $12M P&L at Mphasis
  • ›Oversees complex lead-to-cash transformation programs for global customers at Conga
  • ›Applied strategic frameworks in Rio de Janeiro via Global Field Experience

Opinions

  • Prioritizing 'time-to-value' and 'on-time implementation' are the primary success factors for customer goal realization.
  • Promoting agility and fostering optimization is essential for global teams.
  • Continuous learning through executive education is vital for professional growth.