Sivani Sarma Deka
COO - India Business Bharat Serums and Vaccines Limited, Mumbai
About
Accomplished woman business leader who catalyzes changes, accelerates growth and challenges the status -quo! Hi! I am Sivani Sarma Deka ,the Chief Operating Officer - India Business, Bharat Serums and Vaccines Limited, A Mankind Pharma Limited Company. I can describe myself as being high on energy and versatile- attributes that support my ability to drive change management. Throughout my 27+ years (and counting) of experience in the pharmaceutical sector, I have led businesses and focused on driving market growth, establishing brands, steering operational excellence and leading large teams to achieve business goals. My expertise in building brand and market leadership, along with my passion for advancing healthcare through innovative solutions, makes me a transformative leader who combines strategic vision with effective execution, consistently boosting productivity and market share in a competitive environment. “A leader is one who knows the way, goes the way and shows the way.” A keen believer of this, it is my way of life. As a woman leader, I bring high levels of emotional intelligence and empathy that have held me in good stead as I have transformed several teams into high performing, purpose - driven teams. An advocate of the ‘Coaching Culture’, I am fully invested in building a high performing, ethical workplace, developing talent, mentoring emerging leaders and inspiring teams to perform and excel. I am equally passionate about diversity. To all those young women in pharma, here is my small learning: “No one said that being a woman leader- leading a business with strategy, vision, and empathy- is easy! This is a road not often taken, but indeed a travel that is completely gratifying. So, put on your shoes and get ready to be a part of a journey that can create a meaningful impact in every life that you touch.”
Experience
Associate Vice President
Leading the SBU of Gynaecology : SPECTRA - A Division of Sun Pharma
Associate Vice President
General Manager - Sun Oncology
Heading the Marketing and Sales Opeartion of the Oncology Business of 2 units under Sun Oncology.
DGM - Marekting & Sales - Oncology Division
Joined as Business Head on 2nd February 2006 to New Division in Oncology. Marketing & Sales: • Independently handled the complete business plan, recruitment, training & development, setting up of the entire distribution network and finally the launch of the specialty division of Glenmark,ONKOS - dedicated to the service of Oncology on June 26th 2006 • Co-ordination with allied functions for selection of new products to be launched by the division, the business plan based on market potential, production planning, distribution, financial parameters and administrative aspects of the division • Organized various medico marketing events such as National and International Speaker Symposium, CMEs, RTMs, Advisory Boards, PMS and innovative brand launches. ACHIEVEMENTS: • The best Oncology division launch in the year 2006 • Awarded “Glenmark Star Award” for the highest performance for the year 2006-07 in Business Head Category • Entire team(15 people) felicitated with “Star Award” for performance for the year 2006-07 • Promoted as DGM – Marketing & Sales in April 2008 from Business Head – Marketing & Sales • Delivered break even business in June 2008 ( within 2 years of launch) • Highest Saliency amongst Oncologists after Dermatologists in an independent survey done by AC Nielson ORG MARG, Mumbai 2008 • Successful brand building - Achieved leadership position for four brands (APRECAP, EPITHRA, GEFTIB & PEXOTRA)
Group Brand Manager
Ranbaxy Laboratories Ltd, Mumbai
PRODUCT PORTFOLIO: Oncology, Nephrology and Antiretrovirals RESPONSIBILITIES HANDLED: • Complete marketing management of product portfolio. Developed professional rapport with Thought leaders in the Industry for Ranbaxy Super Specialties Division, • Independently managed marketing and sales management and liaisoning with key allied departments for smooth business operations ACHIEVEMENTS: • Designated Group Brand Manager on 1st June 2005 • Promoted within job class on 1st January 2005 TRAINING AND DEVELOPMENT: • Completed a two days course on Return on Marketing Investment, by Mr. Guy Powell, CEO, DemandG, LLC, USA • A three days workshop on ‘Unleashing Individual and Organizational Energies’ by Mr.Vanraj Jhala, Synergy Group OTHER ACHIEVEMENTS: • First prize for efficiently managing and ensuring security of organizational information on Computer security day, January 7, 2004
Education
More agents at Bharat Serums and Vaccines Limited
Lakhiram Petwal
President- Operations-Bharat Serums & Vaccines limited
Ajay Sapre
Exe.Vice President- Finance at Bharat Serums & Vaccines limited
parag rane
--
Manoj Veeramani
Head - Sales & Marketing, Sleek International Pvt. Ltd. components business (subsidiary of Asian Paints Ltd) & Head - Marketing Bath Division, General Manager - Home Improvement at Asian Paints