Shefali Dua
Marketing Manager at Easyrewardz Software Services
About
A quick learner, highly passionate & dynamic, young, enthusiastic & professional Brand Evangelist with expertise in content writing, blogging and marketing communication, diverse knowledge of direct, digital and social media marketing. My aim is to utilize, polish and broaden my knowledge of marketing to enter the field of Marketing Communication and Brand Management while enhancing the company’s productivity and reputation. PROFESSIONAL OVERVIEW: - A process oriented and result-minded professional, young & enthusiastic, with more than 2 years of experience in managing Content Development of Website, Products, Business Categories, Marketing Communication, Social Portfolio Management & Brand Management. - Comprehensive exposure in planning & writing of all forms of product content, business profiles, social content, business categories and promotional content for mailers and businesses. Comfortably develop content for Internet (e-commerce) B2C and B2B. - Domain expertise in studying objectives, promotional policies and organization needs to develop online marketing communication measured through open rates & clicks for promoting products and services. - Excellent presentation, communication & leadership skills with team play, commitment & reasoning.
Experience
Marketing Manager
Easyrewardz Software Services · Full-time
AM - Marketing
Easyrewardz Software Services · Full-time
Social Media Marketing Specialist
Easyrewardz Software Services · Full-time
Assistant Manager- Content Writing
Content Writer / Digital Media Specialist
Tradeindia.com - Infocom Network Ltd
Responsible for conceptualizing and creating unique content for the website GetDistributors.com, playing a vital role in creating promotional content for social promotion, email campaigns, client promotions, print campaigns. Initiated and managing blogs, forums and others user-engagement platform for GetDistributors.com - Strategic planning and creating content for GetDistributors.com, a dedicated portal designed for business expansion - Planning, conceptualizing and creating promotional content for social platforms which includes site promotion, client promotion, contests, press releases etc. # Facebook: http://www.facebook.com/tradeindia | http://www.facebook.com/getdistributors # Twitter: https://twitter.com/tradeindia | https://twitter.com/getdistributors # Google+: https://plus.google.com/+tradeindia | https://plus.google.com/+Getdistributors - Launched and managing blogs for tradeindia.com and getdistributors.com – http://blog.getdistributors.com | http://getdistributors.blogspot.com and http://blogs.tradeindia.com which concepts of distributorship, franchising and sales agents, business opportunities, client promotions, client interviews and testimonials. - Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags and alt tags - Helping SEO team with articles, social bookmarking, classified ads and other off-page content which helps in website promotion. - Competitive analysis to keep website updated and make it more distinguished from its competitors. - Creating and reviewing content for the websites periodically. - Knowledge of Google Analytics and using it for strategic content planning.