Saifuddin Ahmed
Distribution | Digital Strategy | B2B, D2C, Banca and All formats of Digital Business | Digital Distribution and Servicing | Manufacturing and Distribution startups | Insurtech | Product
About
Reimagining distribution of Insurance a Digital Sales and General Insurance enthusiast with over 17 years of experience spanning across digital direct to customer and b2b2c sales, simplified and contextual products, embedded and attachment journeys with new age digital ecosystem players, digital transformation, digital marketing and insurance technology, online customer acquisition and conversion, lead nurturing and web analytics, customer engagement and retention, user experience, mobility solutions, telemarketing, digital ecosystem partnerships and worksites, ATL and BTL marketing, direct marketing, bancassurance and product and distribution development
Experience
CDO - Institutional and Digital
Prudential Health India · Full-time
Founding member of Prudential Health India.
Business Head - Insurance
Jio Financial Services · Full-time
Started the direct to consumer channel and delivered Jio Financial Service’s maiden insurance market place - jioinsure.in Led the founding team which delivered, grounds up, the platform, growth and partnerships, product and the business P&L. Conceptualised and delivered the first of its kind discovery and data led acquisition for insurance market place primarily through captive ecosystem. Personalised purchase experience with low human touch and largely DIY.
Senior Vice President and Business Head Digital
Aditya Birla Health Insurance Company Limited
Lead all formats of Digital Sales including Direct, Traditional online sales Alliances and New age digital alliances.
Head Digital Sales and Customer Loyalty
Aditya Birla Health Insurance Company Limited
Lead digital sales (direct to customer, web aggregators and online brokers, strategic digital alliances, online travel channel) and customer loyalty (Renewals, Upsell and X-sell) businesses.
Head Of Digital
Aditya Birla Health Insurance Company Limited
Led digital products and engineering team. Digital sales was also part of my responsibilities.
Vice President - Online Business
Led digital sales & marketing and online platforms for HDFC ERGO. My teams were responsible for generating business through direct and alliance channels. We also took care of user experience & mobility and other online services for the organisation. My team handled search optimization, brand and performance based campaigns on the digital media. We were responsible for achieving the revenue targets at optimum costs through e commerce and online alliances. We closely monitored call center assisted conversions on the online leads. We evangelised adoption of online medium amongst our customers and retail intermediaries.
Associate Vice President
Managed online sales, digital marketing, user experience & mobility and online services for my organisation. I led a team which handled search optimization, brand and performance based campaigns on the digital media. We were responsible for achieving the revenue targets at optimum costs through e commerce and online alliances.
Regional Sales Manager
Handled Bancassurance Business through HDFC Ltd., and HDFC Bank for Eastern Region.
Sr. Product Manager / Area Sales Manager
ICICI Lombard General Insurance Co. Ltd.
Worked in sales and product teams cutting across the spectrum of products ranging from SME to retail and across channels ranging from direct, agency, bancassurance to online. This included working as a General Insurance specialist in ICICI Direct driving sales through their online portal and branches.
Education
B.E., Electronics and Telecommunications, Electronics and Telecommunications
1997 - 2001
Agents in Mumbai, Maharashtra
parag rane
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Manoj Veeramani
Head - Sales & Marketing, Sleek International Pvt. Ltd. components business (subsidiary of Asian Paints Ltd) & Head - Marketing Bath Division, General Manager - Home Improvement at Asian Paints
Vikram Jain
General Manager - FP&A, Treasury & Strategic Finance at Asian Paints
Karan Kapoor
Marketing Leader | Building Iconic Brands & Consumer Experiences | Asian Paints | Ex-Amazon | Aditya Birla