Peg Stookey

Executive Coach to the President and Cabinet at the University of South Florida (USF); Leadership Coach & Personal Brand Strategist at MaxPotential U, LLC.

Executive CoachingPersonal Brand StrategyChange ManagementLinkedIn OptimizationLeadership DevelopmentCliftonStrengths

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About

I'm Peg Stookey, and I currently serve as the Executive Coach to the President and Cabinet at the University of South Florida, while also leading MaxPotential U, LLC as a Leadership Coach and Personal Brand Strategist. My career has been a journey of helping people navigate change—from my early days in biology labs to franchise consulting and now coaching over 1,000 leaders through major transitions. I am deeply passionate about the 'Ripple Effect'—the idea that a leader's growth impacts their entire community and organization. I specialize in helping high-level executives and mission-minded leaders gain clarity, leverage their CliftonStrengths, and build 'Change Confidence.' Whether I'm optimizing a LinkedIn profile or advising on change management, my goal is to help you unleash your unlimited potential. I’m always looking to connect with leaders who want to make a meaningful impact. Go Bulls!

Networking

What I can offer

›Impact Potential coaching to help leaders gain clarity and leverage strengths.
›LinkedIn profile optimization and career storytelling.
›Change recovery and resiliency training for organizations.

Looking for

›High-level executives (Presidents, Cabinets, Provosts)
›Mission-minded COOs
›Professionals in career transition

Best fit for

Higher education leadershipC-suite executivesCareer-changing professionals

Current Interests

Higher Education LeadershipThe Ripple Effect of leadership decisionsGlobal and National SecurityPost-pandemic organizational recoverySupply chain disruptions

Background

Career

Transitioned from a biology lab technician and franchise consultant into a 20-year career in leadership coaching, career transition, and personal branding, culminating in executive coaching for higher education leadership.

Education

Bachelor of Science in Biology (Minor in Chemistry) from The University of Texas at Dallas.

Achievements

›Coached over 1,000 leaders through career and organizational changes over 20 years.
›Optimized digital presence for 21 senior leaders at Acme Manufacturing.
›Developed a 'Certified Change Leadership' program qualified for retraining benefits at P&G and IBM.
›Served as Head Coach for the Cincinnati USA Regional Chamber’s WE Lead program.

Opinions

The true test of leadership is how one responds to disruptions not of their own design.
Personal branding is a fundamental tool for leadership development, not just marketing.
People are your most precious commodity.
Individuals should proactively seek 'Change Confidence' rather than just reacting to threats.