Mukesh Chaurasia

Portfolio Head Of Marketing

UltraTech Cement · Full-time

Portfolio head of Marketing for Utec by UltaTech - A phygital platform for end-to-end homebuilding solutions. I am driving brand building, customer acquisition, customer engagementment , full-funnel marketing, and AI-powered MarTech to scale growth. Managing A&P spends, and brand P&L to deliver measurable business impact.

Head of Digital Marketing

JSW · Full-time

Presently, I am driving digital marketing strategy and growth agenda for JSW Steel. Leading a team of digital marketing experts to strengthen the engagement and affinity for JSW Steel master and product brands. My key responsibilities include Performance Marketing, Social Media, Social Listening & ORM, SEO, SEM, Content Development, Owning Media & Budget controls, Marketing Automation through CRM like Salesforce, Adobe Experience Manager, building future digital capabilities and analytics.

Global Digital Lead - APAC, EMEA & LATAM

Knauf · Full-time

Armstrong World Industries -Knaug : I led Digital Brand Strategy & Marketing Solutions for India as well as global regions (APAC, EMEA & LATAM). The role warranted aptitude to shuttle between strategy and execution, strong analytical skills, and ability to influence both internal and external stakeholders across levels & regions. ✪ Content strategy, Media planning & Annual digital marketing road map ✪ Global lead for Social media, Email marketing, Mobile marketing, Salesforce CRM, & Analytics ✪ Performance Marketing, ROI driven campaign management, Brand P&L

Senior Marketing Manager

LT Foods · Full-time

I was leading brand marketing, digital initiatives under brand Daawat a leading basmati rice brand in India. Launched Daawat Rozana Gold Plus, India's first innovation in brown rice category. ✪ Brand communication for Daawat Health Category – TVC, Media Planning, Launch, budget and P&L ✪ Performance Marketing, Digital Media Planning & led Social Media ✪ Digital transformation of marketing practices. Brand road map for Cuppa Rice - (RTC/RTE)

Senior Brand Manager - Innovations

SABMiller India · Full-time

I was responsible for developing strategic understanding of innovation needs and new opportunities based on consumer trends in beer category. Successfully worked on two innovation projects-Hayward’s Bold & Foster’s new brand identity by managing end to end ‘Stage Gates’ process. ✪ Owned and managed the Performance matrices of strategic initiatives & Brand road map for NPDs ✪ Worked on a revolutionary concept non-alcoholic – ‘Malt based Energy Drink’ ✪End to end Project ‘Stage Gates’ management for all NPDs from concept Initiation to launch