Maneesh Ajmani profile photo

Maneesh Ajmani

Preferred Banking / Retail Banking/ Wealth Management/ Bancassuarnce / Fintech / Product Development / Business Development / Program Management/ Distribution / Client Experience

Mumbai, Maharashtra, India·RBL Bank
3,461 connections
LeadershipRetail BankingProduct ManagementWealth ManagementCustomer Experience Management
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About

• Over 27+ years of diverse experience across Wealth Management, Bancassurance, Retail / Business Banking, Fintech and Consumer Goods dealing in Strategic, Product, Brand, & Channel Management . • Have rich functional exposures in Retail and Wealth Management, Fintech, Customer Service, HR & overall business operations & management. • Leadership, mentoring and team building skills. Effective in maintaining relationships within the organisation and externally. • Proven track record of Sales & Marketing, Processes, Products and P&L management. • Experience and comprehensive understanding of consumers across levels thus leading business in different geographies and at national level.

Experience

R

Head of Customer Experience

RBL Bank · Full-time

Jul 2025 - Present · 10 mos·Mumbai, Maharashtra, India

Responsible for architecting and executing a comprehensive customer experience program across the Bank - Digital & Physical. Drive customer engagement and experience initiatives that ensure positive customer sentiment across all channels and position the bank as a benchmark in Customer experience. * Develop a unified CX vision aligned with the bank’s strategic goals. * Position the organization as a leader in customer-centric innovation. * Influence organizational culture to prioritize customer experience * Identify improvement opportunities in existing / develop modern feedback mechanism for a continuous improvement program and commensurate training * Define and monitor CX KPIs across business units. * Partner and Work with all business heads - Retail, Wholesale, Digital Banking, Operations, Customer service, Marketing/ branding, Infrastructure, Product, Operations, customer service, marketing /, compliance, Client insights, Digital, IT teams to align and deliver on CX goals.

R

Regional Head

RBL Bank · Full-time

Apr 2024 - Feb 2026 · 1 yr 11 mos·Mumbai, Maharashtra, India

Responsible for P&L, Customer service and Operations for all Branches in Western India across Preferred Banking Segments, Retail Banking, TASC, Salary segment for Liabilities, Assets, Trade & Forex, Wealth & Insurance Products.

R

Head Preferred Banking, Investment Services & Bancassurance

RBL Bank · Full-time

Jan 2014 - Feb 2026 · 12 yrs 2 mos·Mumbai Area, India

Responsible for Preferred Banking Segments, NRI, Investment Services, Bancassurance, India Startup Club, Connected Banking, Retail Assets x-sell - Strategy, Product & Business at a National level. * Launched and managed 3 Preferred Banking segments to suits needs of client cohorts contributing to majority of balancesheet. * Introduced Wealth Management practice including fund selection, managed sales, front and back end systems * Managed a unique proposition for innovative solutions for Startup’s and fintechs * Managed Insurance vertical across Branch Banking, Assets, credit cards and Micro finance. First to introduce multiple partner under Corporate agency guidelines.

R

Vice President & Cluster Head

Royal Bank of Scotland (erstwhile ABN AMRO in India)

Mar 2010 - Dec 2013 · 3 yrs 10 mos·Mumbai

Head for Retail & Wealth Business for Mumbai, Ahmedabad & Udaipur • Responsible for the P & L , having team strength of 100 +. • Engaging Clients and Enhancing Relationship Value through teams managing Van Gogh Preferred Banking, Corporate Salary, & General Banking clients • Managing & Deepening the Savings , NR book & Assets under Management • Maintaining and enforcing a compliant environment to minimize risk for Bank & Clients • Service Delivery of Retail & Commercial clients through Branches & Sales teams

A

Vice President & Program Head - Van Gogh Preferred Banking

ABN AMRO Bank

Feb 2005 - Feb 2010 · 5 yrs 1 mo·Gurgaon, Head Office

• Develop and execute Strategy for Wealth & liabilities Program at a pan India level • Responsible for P & L of Van Gogh Preferred Banking including budgeting and continuous review • Manage & Deepening of Balance Sheet and Assets under Management • Pricing / fee structure for Liability / Wealth products • Identification & Development of new profitable verticals / segments for sharper acquisition of HNI clients • Driving Sales behavior through conceptualizing & implementation of Sales Strategies and Incentive plan • Design & Implementation of CRM for front end usage for Sales & Relationship Management • Marketing Strategies for brand building of Van Gogh Preferred Banking • Identification & Development of Training programs to increase Competencies of RM’s & Team leaders.

I

Branch Manager

ICICI BANK LTD

Jun 2003 - Jan 2005 · 1 yr 8 mos·Prabhadevi, Mumbai

Branch Manager for the Flagship branch.

E

Branch Manager

Electrolux

Jan 2002 - May 2003 · 1 yr 5 mos·Mumbai

Responsible for complete operations of Sales, Marketing, Service and Commercial aspects in terms of Top line and Bottom-line for - Mumbai, Vidharba & Goa

E

Manager Marketing

Electrolux

Oct 1997 - Dec 2001 · 4 yrs 3 mos·Gurgaon - Head Office

Held Various positions during these 5 years. Some of the responsibilites included - Manager Marketing – Develop Marketing Strategies for various segments of refrigerators. Coordinate with R & D for design & development. Liason with Advertising agency Asst. Manager Marketing - Price positioning and pricing of all Brands (Electrolux, Kelvinator, Voltas & Allwyn) and Products (Refrigerators, Washing Machines, Microwave Oven) for pan India. Conceptualizing & Implementing Customer and Trade Schemes at National & State levels

Education

M

Mumbai University

Master In Management Studies, Marketing, Marketing

1995 - 1997

M

Malaviya National Institute of Technology Jaipur

Bachelor of Engineering (B.E.), Civil Engineering, Civil Engineering

1989 - 1994