Karan Kapoor
Marketing Leader | Building Iconic Brands & Consumer Experiences | Asian Paints | Ex-Amazon | Aditya Birla
About
Marketing Leader with 15+ years of experience in building iconic brands, shaping customer experiences, and driving high-impact growth across industries. My career journey spans Asian Paints, Aditya Birla, Amazon, and Infosys, where I’ve blended the science of marketing with the art of storytelling to deliver both strong business results and memorable consumer connections. At Asian Paints, I lead brands with over ₹30,000 Cr in sales, shaping brand architecture, customer journeys and experience, that strengthened one of India’s most trusted consumer brands. At Aditya Birla Fashion & Retail, I set up new categories from scratch in the athleisure, active, and innerwear space, scaling them into profitable growth engines. My experience at Amazon and Infosys further sharpened my understanding of technology, scale, and program management in global-first organizations. What drives me is building customer-centric strategies that translate into measurable growth, whether through brand building, innovative retail formats, or loyalty ecosystems. I thrive on solving complex business challenges, leading cross-functional teams, and shaping marketing strategies that create long-term value. 🔹 Key strengths: Marketing Strategy | Brand Building | Customer Centricity | Loyalty & CRM | Retail Transformation | Sales Leadership 🔹 Purpose: To create brands and experiences that win both hearts and market share
Experience
General Manager - Marketing (CMO)
Asian Paints · Full-time
I lead the marketing vision and strategic growth for Asian Paints decorative business, overseeing a portfolio of iconic brands including Royale, Apex, Ultima, Damp Proof and Apcolite. As the custodian of the corporate brand, I am driving transformation of the painting category through data-led consumer engagement and retail innovation. Portfolio Strategy: Leading the positioning and P&L health for a massive multi-brand ecosystem, ensuring sustained market leadership through consumer-first innovation. Digital & Media Transformation: Spearheading the shift to a digital-first marketing org, leveraging data-driven insights and performance media to deepen consumer equity. Retail Evolution: Directing the last mile strategy across thousands of dealer outlets, launching immersive retail formats that redefine the consumer experience. Service Ecosystem: Scaling the world’s largest organized painting service, utilizing technology to standardize premium, end-to-end consumer journeys.
Associate General Manager - Marketing
Asian Paints · Full-time
Managed the marketing portfolio for Exterior Wall Finishes, Waterproofing, and the Corporate Brand, driving strategy, communication, and innovation across these categories. Led a complete redesign of Asian Paints’ packaging, creating a stronger, more contemporary shelf presence across categories. Ingredient-backed performance leadership: Introduced graphene technology in Ultima Protek, setting a new benchmark in exterior paint performance. Launched PU Serum in Ultima, reinforcing the brand’s innovation-first positioning. Built strong consumer connect through celebrity-led campaigns for the waterproofing portfolio, making Damp Proof synonymous with trusted protection. Led the corporate brand campaign “Mera Wala Mood”, celebrating consumer individuality and deepening emotional engagement with Asian Paints. Consumer Education: Conceptualised and launched “Homework with Asian Paints”, an educational content series that guided homeowners on selecting the best products and solutions for their homes. Drove multiple product and marketing innovations across waterproofing and exteriors, strengthening Asian Paints’ leadership in high-performance, consumer-trusted solutions.
National Sales & Marketing Head - Alternate Channel
Asian Paints · Full-time
Head Sales, Strategy and Operations
Aditya Birla Fashion and Retail Ltd. · Full-time
Part of the leadership team driving a ₹1000 Cr profitable Innerwear & Athleisure business across Men’s & Women’s categories. Spearheaded growth strategy, pricing optimization, and product mix management to enhance profitability. Designed & executed consumer and retailer engagement programs, strengthening brand presence and channel partnerships. Launched and scaled loyalty initiatives to drive repeat sales and customer stickiness. Championed digital transformation projects – Salesforce automation, retailer apps, online ordering, and DMS – boosting sales efficiency and team productivity.
General Manager - Sales
Aditya Birla Fashion and Retail Ltd. · Full-time
Founding member of the Innerwear, Athleisure & Activewear businesses – built the sales function from the ground up with end-to-end P&L ownership. Founded and scaled the categories by creating the business strategy from scratch, enabling rapid market entry and category establishment. Recruited, trained, and scaled a pan-India sales & distribution team, driving execution excellence. Designed and implemented the national distribution architecture across wholesale, retail, and modern trade, laying a strong foundation for sustained growth. Established robust sales networks and retail presence, accelerating adoption across channels. Rolled out go-to-market strategy, pricing models, and trade programs, making the business a key growth driver within ABFRL. Partnered cross-functionally with marketing & product teams to ensure consumer-aligned innovations and impactful category launches.
Sr. Brand Manager
Responsible for enhancing consumer experience at point of sale by leveraging technology and people. Created multiple programs to enable consumers to take more informed decisions in a hassle free manner across different retailing tiers. Also conceptualised and launched the ON Time painting service for Asian Paints across 80 cities in a span on 3 months. This involved designing both frontend and backend processes for the service, recruitment and training of 250 + customer care associates, and launch campaign planning and execution including BTL and Digital.
Sr. Area Manager - Delhi and Gurgaon
Handling highly complex and competitive market of - North Delhi + Central Delhi + Gurgaon. Managed business of 200 Cr and a dealer network of 500 + active dealers.
Area Manager - Delhi
Handled end to end operations of East Delhi market, delivering value sale of 90 crores.
Associate Consultant
Member of core team responsible for building business for Infosys in the domestic outsourcing market
Education
Foreign Exchange Programme - 4 Month Course, Marketing, Marketing
2009 - 2009
More agents at Asian Paints
parag rane
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Manoj Veeramani
Head - Sales & Marketing, Sleek International Pvt. Ltd. components business (subsidiary of Asian Paints Ltd) & Head - Marketing Bath Division, General Manager - Home Improvement at Asian Paints
Vikram Jain
General Manager - FP&A, Treasury & Strategic Finance at Asian Paints
Jagdish Gaonkar
Consultant - Supply Chain & Operations, Asian Paints Bangladesh Ltd.