Kamal Khera
Digital Growth & Transformation Leader | 20+ years in BFSI & Digital Marketing | Driving ROI through Performance Marketing, Customer Acquisition & Data-Driven Strategy | Open to Global Leadership Roles
About
Digital Growth and transformational leader with over two decades of experience across Banking, Sales and Marketing. My journey has taken me from managing corporate banking relationships and branch banking to leading performance marketing and digital transformation projects. Gives me an edge to bridge traditional financial services with modern digital-first strategies. Worked on reducing acquisition costs, scaling campaigns, and improving customer journeys through data-driven marketing and close collaboration with technology teams. What excites me most is solving complex problems, driving measurable ROI, and creating meaningful customer experiences. Had the opportunity to attend and speak at conferences across different countries, which has broadened my perspective and strengthened my global outlook.
Experience
Head – Performance Marketing & Demand Generation
RBL Bank · Full-time
• Spearhead performance marketing and customer acquisition through online paid campaigns. • Drove a significant reduction in customer acquisition cost (CAC) by optimizing campaign performance and increasing funnel conversions. • Managed affiliate marketing channels, driving customer acquisition and engagement. • Leveraged Google Analytics and web analytics tools to track, measure, and improve campaign performance. • Developed and executed cross-channel strategies, integrating SEM, social media, and marketing automation. • Led a team responsible for digital marketing performance, budgeting, and stakeholder communications.
Deputy Branch Manager
Kotak Mahindra Bank · Full-time
• Managed branch sales strategy and customer service delivery. • Increased branch profitability by improving customer engagement and acquisition. • Directed a team of relationship managers to drive new customer acquisition and retention.
Branch Sales Manager
Axis Bank · Full-time
• Developed and implemented sales strategies to increase branch profitability. • Led a team of acquisition managers to acquire high-value customers. • Provided strategic support for customer service and business development.
SME Relationship Manager
Standard Chartered Bank · Full-time
• Managed a portfolio of corporate clients to drive revenue through trade and transaction banking products. • Provided financial solutions to improve client satisfaction and business growth.
Relationship Manager
Citibank N A · Full-time
• Managed and expanded the affluent customer portfolio. • Delivered tailored wealth management solutions to increase wallet share.
Education
Guru Nanak Institute of Management Studies
Master of Business Administration (MBA), Marketing, Marketing
2003 - 2005
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