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Marcus Gruver

Co-Founder & CEO - Ericsson Domain Specific AI (EDSAI) at Ericsson

Domain-Specific Models (DSMs)Generative AIExecutive LeadershipP&L ManagementSaaS GTM StrategyEnterprise Automation
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About

I'm the Co-Founder and CEO of Ericsson Domain Specific AI (EDSAI), where I focus on building agentic AI platforms that solve real-world enterprise friction. My career has spanned from founding my own production company to scaling SaaS giants like AppsFlyer, where I grew U.S. revenue from $1M to over $20M. I’m passionate about moving past the 'hype vs. reality' of general LLMs and instead leveraging Domain-Specific Models to achieve massive cost compression and accuracy in manual workflows. Whether it's automating 15,000 sourcing transactions or discussing the future of digital twins, I care about practical, high-impact AI adoption. I’m always looking to connect with CXOs navigating AI strategy or ML talent looking to build the next generation of enterprise automation.

Networking

What I can offer

  • ›Expertise in transitioning manual workflows to AI-automated operations
  • ›Strategic advice on implementing Domain-Specific Models
  • ›Insights on enterprise AI adoption and data readiness

Looking for

  • ›CIOs, CTOs, and CISOs interested in AI strategy
  • ›Deep learning and machine learning talent for recruitment
  • ›expanding my professional network
  • ›exploring mutual opportunities in AI & SaaS

Best fit for

CXO communitiesAI researchersEnterprise technology leadersSupply chain executives

Current Interests

Domain-Specific Models (DSMs)Agentic AI networksDigital TwinsSupply chain workflow modernizationLLMOps

Background

Career

Started as a founder and moved through leadership roles at Vodafone and MOKO Social Media. Transitioned to executive SaaS roles at Upsight and AppsFlyer before joining Ericsson to lead Edge Gravity and AI Innovation.

Education

Graduate degree in Business, majoring in Marketing, from QUT (Queensland University of Technology), 2002–2003.

Achievements

  • ›Automated 15,000+ manual sourcing transactions annually at EDSAI
  • ›Scaled AppsFlyer U.S. revenue from ~$1M to $20M+ ARR
  • ›Negotiated a $125M cornerstone customer agreement for Edge Gravity
  • ›Closed largest ARR deal in Upsight history ($2M)
  • ›Grew MOKO Social Media to over 30 million registered users

Opinions

  • LLMs are often not the right approach for enterprises due to privacy risks and lack of precision.
  • Organizations should stop waiting for perfect data and start deploying AI against impactful use cases now.
  • AI is a tool to supercharge employees, not a distant AGI replacement.