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Gopal Krishnan

🌐 Digital CX Visionary | SVP @ SUD Life | Reimagining Insurance with AI, Automation & Empathy | Ex-RIMS & SBI Life | Architect of Customer-Led Transformation

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About

I am a purpose-driven, digitally-forward leader with over two decades of experience transforming customer experience, retention, and strategic growth in the insurance and risk management industries. Currently serving as Senior Vice President – Customer Experience & Retention at Star Union Dai-ichi Life Insurance, I lead with a vision to reimagine how customers engage with insurance—making it simpler, faster, and more human through digital innovation. My journey spans leadership roles at RIMS (Risk and Insurance Management Society, Inc.), where I contributed to global risk education and advocacy, and SBI Life Insurance, where I built foundational CX and retention strategies that scaled nationally. Across these roles, I’ve consistently championed the integration of technology, empathy, and data to drive measurable impact—whether through digital onboarding or AI-led service journeys. At the heart of my leadership philosophy is a belief that customer experience is not a function—it’s a culture. I’ve led enterprise-wide initiatives that break silos between Sales, Servicing, and Technology, ensuring that every touchpoint is aligned to deliver value, trust, and ease. From empowering field teams with digital tools to designing seamless self-service journeys for customers. I take pride in building high-performing, cross-functional teams that thrive on innovation and accountability. My leadership style is collaborative yet decisive, with a strong emphasis on coaching, clarity, and continuous improvement. I believe in nurturing talent and fostering a culture where experimentation is encouraged and customer obsession is non-negotiable. Some of the key themes that define my work include: • Digital Transformation: Driving adoption of automation, AI, and analytics to enhance CX and retention. • Customer-Centric Strategy: Designing journeys that are frictionless, personalized, and emotionally resonant. • Operational Excellence: Streamlining processes to reduce turnaround time, improve NPS, and boost persistency. • Change Leadership: Leading large-scale transformation programs with agility and stakeholder alignment. As the insurance industry evolves, I remain committed to staying ahead of the curve—leveraging emerging technologies, regulatory shifts, and customer insights to shape the future of protection and financial wellness in India. If you're passionate about transforming customer experience, building digital-first cultures, or exploring the future of insurance, I’d love to connect and collaborate.

Experience

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Senior Vice President and Head : Customer Experience & Retention

Star Union Dai-ichi Life Insurance Company Limited · Full-time

Apr 2025 - Present · 1 yr 1 mo·On-site
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Vice President - Customer Experience & Retention

Star Union Dai-ichi Life Insurance Company Limited · Full-time

Apr 2024 - Mar 2025 · 1 yr·On-site

Heading the Cx and Retention units with a P&L responsibility with operating budget and leading 400 full time employees across the four functions of (1) Branch Operations, (2) Customer Retention (3) Customer Services & Grievances (4) Quality and Innovation Projects. Objective: - Become the industry benchmark in key customer parameters and service-led growth in embedded value and revenue by creating and deploying a systematic, integrated customer framework to drive customer centered thinking and action across the company; -Develop a strong Revenue Management framework to deploy a planned and strategic approach to each key cohort of 13-61 Month Customer Retention with targeted and structured communication matrix to build a customer centric persistency culture for a profitable franchise - Create and deploy a robust Ops strategy and enterprise architecture model to become future ready; - Set up an Innovation Center of Operational Excellence to conduct disciplined experiments on using State of the Art Technology frameworks backed by Gen AI capabilities following a systematic, repeatable process while building a culture of innovation characterised by intelligent risk taking; raise the bar on continuous improvement and service excellence across the company; create and ensure adoption of a dynamic organizational knowledge management system through an in-house Ops L&D framework

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Vice President : Sales Strategy & Digital Acquisition

Star Union Dai-ichi Life Insurance Company Limited · Full-time

Apr 2023 - Jun 2024 · 1 yr 3 mos·On-site
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Director of Global Development - South Asia

RIMS (Risk and Insurance Management Society, Inc.) · Full-time

Jan 2021 - Nov 2022 · 1 yr 11 mos·Mumbai, Maharashtra, India
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Head - RIMS India Operations

RIMS (Risk and Insurance Management Society, Inc.) · Full-time

Nov 2019 - Dec 2020 · 1 yr 2 mos·Mumbai Area, India

Strategic Initiatives - Global Development - India Market - Relationship Building and Management with Senior Leadership and C-Suite Executives

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Assistant Vice President

Star Union Dai-ichi Life Insurance Company Limited

Jun 2016 - Nov 2019 · 3 yrs 6 mos·Navi Mumbai

Assistant Vice President for Operations and Service Delivery

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State Head - Operations, Compliance and Relationship, Mumbai Region (Maharashtra & Goa)

SBI Life Insurance Co. Ltd.

May 2014 - Jun 2016 · 2 yrs 2 mos·Mumbai, Maharashtra
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Chief Manager - Claims

SBI Life Insurance Co. Ltd.

Apr 2012 - May 2014 · 2 yrs 2 mos·Mumbai Area, India
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Sr Manager - Claims

SBI Life Insurance Co. Ltd.

Apr 2010 - Mar 2012 · 2 yrs

Education

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ICFAI Business School

MBA, INSURANCE, INSURANCE

2003 - 2005

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Insurance Institute of India

Advance Diploma in Health Insurance, Health Insurance, Health Insurance

2015 - 2015