Girish J Kalra

Chief Marketing Officer

Tata AIA Life Insurance · Full-time

- Powered Tata AIA to No. 3 position on ‘Top of Mind’ brand recall & consideration (No. 6 earlier). No. 1 in editorial media share of voice (PR). - Repositioned the brand – a partner to its consumers, empowering them to be ‘Har Waqt Ke Liye Taiyaar’. - Introduced full-funnel, data powered marketing for Demand Generation. Sourced 1 Mn+ leads (2024) Transformed Marketing into a Tech-enabled team, onboarded MarTech tools e.g. CDP. Created journey-based consumer engagement and cross-sell campaigns. - Conceptualized Gen AI use cases for content & creativity. Developed 2000+ content units, 200+ visuals, 50+ translations (2024). - Chosen for Tata Sons Group ‘Centre of Excellence’ project on AI transition in Marketing

Senior Vice President - Marketing & Corporate Communications

ICICI Lombard · Full-time

- Generated business-relevant editorial media coverage (PR), garnered No. 1 rank across Customer centricity, Technology, Wellness, Risk Management. - Instituted ‘Always On’ marketing campaigns across Digital, OTT & Social media to optimize customer acquisition funnel. - Effectively handled MICE events for Distribution channels as well as Corporate events e.g. Awards, Board Strategy Meets etc. - Created impactful CSR programs (benefiting 5 lakh+ underprivileged children in healthcare and road safety). Received 3 Guinness World Record records. - Developed Attribution model (MMM) to quantify marketing contribution to Sales.

Head - Marketing & Corporate Communications

Mirae Asset Global Investments · Full-time

- Launched Mirae Asset Mutual Fund brand in India with high impact visibility. - Managed Corporate PR crisis (triggered by macro financial events) in 2008-09 through a well-defined media outreach program. - Developed cost effective, targeted campaigns to build investor base. - Created the AMC's digital assets, launched web and mobile based services for investors and channel partners

Senior Marketing Manager

FRANKLIN TEMPLETON ASSET MANAGEMENT

- Introduced ‘Always On’ innovative campaigns for consistent brand recall - Initiated monthly brand track to gauge customer behaviour and response - Institutionalized upsell/cross sell campaigns on investor base - Developed unified communication (in collaboration with Customer Service team) to ensure concise and clear investor communication across platforms

Product Manager

Pidilite Industries Limited

- Registered significant volume growth in ‘M-Seal’ range of sealants by driving consumption and introducing new variants - Effectively handled transition of Steelgrip post-acquisition, improved market share through product differentiation, ‘category first’ initiatives - Designed product training modules for Sales & Channel Partners