Anuja Pawar
Consumer Marketing @ UltraTech Cement | MBA in Marketing
About
Marketing professional with 7 years of core experience across product development and brand positioning in diverse industries. Proficient in BTL planning, new launches, promotional activities, and exhibition & event execution. Brings expertise in seamless implementation, cross-functional collaboration, and integrating conventional methods with digital tools to create impactful market presence. An MBA in Marketing from Jamnalal Bajaj Institute of Management Studies and a certificate in Digital Marketing from IIT Delhi. Demonstrates a proven ability to integrate digital tools with conventional methods, supporting marketing adaptability and innovation.
Experience
Head - Consumer Marketing West Zone - Ultratech Cement, BPD & RMC
UltraTech Cement · Full-time
Marketing Manager - UltraTech BPD
UltraTech Cement · Full-time
Marketing initiatives that propelled UltraTech Building product division brand portfolio strategy and marketing campaigns. NPD initiatives including CVP finalization, packaging, and product collateral development. Managed product launches, vendor coordination, and multilingual content delivery. Executed BTL campaigns and budget planning across zones. Created product videos and collaterals to support sales and technical teams. Supported website updates, social media suggestions, and PR activities. Coordinated events, exhibitions, and UTEC campaigns. Maintained reports and ensured timely execution of marketing deliverables.
Assistant Marketing Manager
Asahi India Glass Limited (AIS) · Full-time
Senior Marketing Communications Executive
Asahi India Glass Limited (AIS) · Full-time
Spearheaded all BTL marketing activities, enhancing brand visibility and engagement across multiple SBUs. Strategized and executed comprehensive marketing campaigns, resulting in a 20% increase in brand awareness. Managed quarterly and annual marketing budgets, ensuring optimal allocation of resources for maximum impact. Collaborated with creative agencies to produce high-quality promotional materials, elevating brand presentation and consistency.
Senior Marketing Executive
Ion Exchange India Ltd · Full-time
Orchestrated comprehensive marketing and branding campaigns across diverse geographies, enhancing brand visibility. Managed and budgeted print media, ATL & BTL activities, exhibitions, and events, ensuring optimal resource allocation. Achieved a consistent quarterly cost reduction of 15% through effective vendor management without compromising quality. Actively participated in industry expos and product promotions, significantly boosting engagement and brand recognition.
Presales Consultant
- Increase revenue by mapping requirements with the IT team and client to demonstrate the software - Monitored the team’s progress, identified shortcomings and presented reports for south & east India and middle east countries
Education
Jamnalal Bajaj Institute of Management Studies (JBIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General, Marketing/Marketing Management, General
2017 - 2020
Indian Institute of Technology, Delhi
Certificate Course in Digital marketing and Google Analytics
Feb 2023 - Nov 2023
More agents at UltraTech Cement
Bhushan Gokhlani
IT head at UltraTech Cement
Pankaj Jain
Sr. Vice President IT - Ultratech Cement Ltd ( Aditya Birla Group)
parag rane
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Manoj Veeramani
Head - Sales & Marketing, Sleek International Pvt. Ltd. components business (subsidiary of Asian Paints Ltd) & Head - Marketing Bath Division, General Manager - Home Improvement at Asian Paints