Amarnath Reddy
Managing Director at Spectrum Lifesciences
About
Having graduated at a time when Information technology was the most lucrative career choice (guess it still is), I too joined the bandwagon with Infosys and developed into the nice comfortable software engineer position. 4 years in Infosys Bangalore was a period of excitement, bachelorhood fun, learning and planning for the future. Developed some skill sets around technology, teamwork and leadership during this time. Still miss those days !! With entrepreneurship on my mind but no clear path to the same, I decided to pursue my business management course at ISB Hyderabad in 2004-05. Have to say I am so proud to belong to a batch of super achievers and who are all great friends today. After all 16 years is a long time. ISB opened my eyes to the world of business across all platforms. Post ISB, dabbled with Strategy consulting for a couple of years with Cognizant. I travelled extensively during this period, quite literally living out a suitcase. Did assignments for the likes of Credit Suisse First Boston, Pacificare, Mutual of Omaha, Novartis, amongst others. But the fire to take the plunge into entrepreneurship was burning even higher. Giving in to my desires, I started my first venture, Primus Analytics, back in 2006 in Chennai. Although a short lived venture, it was an enriching and successful experience. Primus was a KPO company and opened me up to the world of Pharma markets. Subsequently founded my Gummy manufacturing and marketing ventures, Spectrum Lifesciences and Genmedic Healthcare, in 2010. Although far too early into the game back then for the gummies business in India, I have been irrational enough to still pursue the dream after 11 years in the companies. Seems like it is finally paying off though. More to come..
Experience
Managing Director
Genmedic Healthcare · Full-time
The Company: Conceptualised, founded and established the company from its inception in 2012. Genmedic is the first of its kind marketing company of nutraceutical gummy bears in India. Our flagship brands are Super Gummy for children and oneDr for adults. As a company, we focus on new and innovative market solutions, clean labels and niche products. We have innovated in No Sugar formats and provide the widest range of products in the nutraceuticals gummies space. The Landscape: The nutraceutical markets have undergone a radical change in both perceptions and business toplines in the recent past, especially after the onset of Covid. Nutraceuticals is no more a doctors subject but rather one of consumer healthcare. The Indian market has finally woken up to the idea of preventive healthcare and Ayurveda in order to strengthen immunity systems and health related problems. As a company promoting nutraceutical brands, we have always been excited with the gummies category and helped develop this market over the past 6 years with our Super Gummy brand. Today the digital space is flooded with more than 40 brands and by virtue of being a manufacturer as well, we have a direct role to play in the top selling brands in India. To name a few, Man Matters, Bodyline, Welly, Kapiva, Pediacare, Vicks (coming soon), Zandu to name a few. The Market: As of 2021, the market is still less than INR 100 cr, but poised to grow to atleast INR 2000 crores over the next 7-10 years, which practically means high double digit CAGR over this period. Globally the nutraceutical gummy market is sized at about USD 5 billion i.e INR 35,000 crores and India is among the fastest growing market in this category. The Future: At Genmedic, we strive to focus on our B2C brands. We are looking for actively partner with like minded people in the area of VC/PE investments and digital marketing to help grow our D2C brands aggressively and create value for all our stakeholders
Managing Director
Spectrum Lifesciences · Full-time
The Company: Spectrum Lifesciences is into manufacturing of nutraceutical gummies. We have helped develop this market from scratch over the past 8 years and provide the widest range of innovative solutions for India and exports. We work in providing highly customised and market ready solutions for some of the biggest names in the industry, like P&G, Emami, Glenmark, Sun Pharma, Strides. Mosaic Wellness etc. We have an existing client portfolio of 35+ companies with a furthermore of 50+ in the pipeline. We export our products to USA, South Africa, Romania, Russia. Today the digital space is flooded with more than 40 brands and by virtue of being a manufacturer as well, we have a direct role to play in the top selling brands in India. To name a few, Man Matters, Bodyline, Welly, Kapiva, Pediacare, Vicks (coming soon), Zandu to name a few, including our own brands Super Gummy and oneDr. Our Focus: We focus on manufacturing excellence, optimal taste profiles, new and innovative product solutions, clean labelling, niche packaging and GMP quality processes. We have, in our manufacturing portfolio, more than 90 formulations and licenses. More recently, we have innovated in the No Sugar formats, using a Fibre alternative, while providing for the widest range of products in the nutraceuticals gummies space. Spectrum is certified for ISO 9001, ISO 22000, WHO-GMP and Halal standards and further working towards complying with GFSI and 4 Pillar Social norms. We have a completely automated Manufacturing Supply Chain process using Oracle Netsuite for the same. The Future: At Spectrum, we focus on immediate and longer-term market requirements in the gummies category. We are excited to be an integral part of this high growth market category and aim to be the manufacture of choice for both Indian and Multinational companies. Our aim is to be amongst the largest and most diversified gummy manufacturer in the world.
Managing Director
Primus Analytics · Full-time
Founded Primus Analytics in 2006 with the aim of providing knowledge process outsourcing services for pharma companies in the US and Europe. Primus has done a variety of secondary market research work like KOL Analysis, Adverse Event Reporting, Patient Education Templates, Therapeutic Area Research etc for top 10 pharma companies in the world. Specialised in chronic therapeutic areas like Epilepsy, Multiple Sclerosis, Rheumatoid Arthtitis, Breast Cancer etc.
Business Technology Consultant
Cognizant Technology Solutions
As a business technology consultant, provided IT solutions for companies like Credit Suisse in New York, PacifiCare in Los Angeles, Ingenix in Minneapolis, Mutual of Omaha in Omaha and Novartis in Switzerland. The consulting solutions were aimed mainly at reducing IT expenditure while improving efficienicies
Software Project Manager
Cognizant Technology Solutions
Software Project Manager for development projects for eBay. Technologies include C++, Java, J2EE, Oracle, XML and XSL
Education
Agents in Hyderabad, Telangana
K Ramakrishna
Cheif Executive Officer; Cement Business THE KCP LIMITED
Madhu Kumar Thuraganuru Subbegowda
RPA Project Manager & Solutions Architect | Championing AI-Driven Process Automation | 2× Automation Anywhere MVP | CoE Strategy & Transformation | Automation Anywhere & Agentic Process Automation (APA)
Ashish Bharati
Co-founder at GigHub | Ex-Civil Servant | ISB Alumnus
Srikar Alapati
M D, Global Tree