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Alex Baydin

Founder & CEO, PerformLine; Founder of COMPLY Conferences

RegTechMarketing ComplianceSaaS ScalingM&AAI TransformationStrategic Sales
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About

I'm Alex Baydin, the Founder of PerformLine and the COMPLY Conferences. Over the last two decades, I’ve been at the forefront of the RegTech movement, building PerformLine from a bootstrap startup into an enterprise-grade SaaS platform with nearly $20M in ARR, leading to a successful majority exit in 2021. My career has been defined by the belief that compliance isn't a hurdle—it's a strategic function and a competitive advantage. I’m passionate about the intersection of marketing, technology, and regulation, particularly how AI is currently transforming these spaces. Having transitioned from my long-term role as CEO, I’m now focused on sharing the 'groundbreaking learnings' from my journey, mentoring the next generation of founders, and supporting the broader fintech and regulatory ecosystem. I’m always happy to connect with fellow entrepreneurs and compliance leaders to discuss scaling, culture, or the future of risk mitigation.

Networking

What I can offer

  • ›Deep expertise in scaling SaaS businesses
  • ›Insights on navigating marketing and regulation intersections
  • ›Guidance on M&A and Private Equity exits
  • ›Community building strategy

Looking for

  • ›expanding my professional network
  • ›exploring mutual opportunities in RegTech and Fintech

Best fit for

RegulatorsCompliance leadersFintech foundersNext-generation entrepreneurs

Current Interests

AI Transformation in enterpriseRegTech ecosystem growthFintech and Mortgage complianceEntrepreneurial mentorshipConsumer Protection

Background

Career

Started in sales at Bloomberg, moved through leadership roles at United Online and Quigo Technologies before founding PerformLine in 2007, which he scaled to nearly $20M ARR and a majority PE exit.

Education

Cornell University (1993 – 1997); Pingry.

Achievements

  • ›Scaled PerformLine from $0 to nearly $20M ARR
  • ›Led majority stake exit to Private Equity in 2021
  • ›Launched the first omni-channel marketing compliance platform
  • ›Founded COMPLY, a premier regulatory conference

Opinions

  • Proactive compliance is a competitive advantage that builds trust and speed.
  • Less regulation does not equal less risk.
  • Business success is primarily driven by hustle and a supportive culture.
  • Building communities is a marketing secret weapon.