Luca Washenko
Founder at MNY Ventures
Building and scaling a bootstrapped 9-figure D2C brand through MNY Ventures.
Intro
I'm Luca Washenko, the Founder of MNY Ventures. My career has been defined by building and scaling viral D2C brands and creator communities with a heavy emphasis on capital efficiency and speed. From exiting my first venture, Rise New York, to scaling a health startup to seven figures in just four months without outside capital, I've focused on the power of bootstrapping. Currently, I'm managing a 9-figure run rate at MNY Ventures and have previously driven over 5 billion views on TikTok for our creator communities. I'm passionate about the intersection of the creator economy and e-commerce, and I love connecting with other founders and high-level creators who are looking to push the boundaries of what's possible in the D2C space.
Networking
What I can offer
- ›Expertise in scaling brands to 7 and 9 figures
- ›TikTok marketing strategy
- ›Community building for creators
- ›Bootstrapping and capital efficiency advice
What I'm looking for
- ›expanding my professional network
- ›exploring mutual opportunities in the D2C and e-commerce ecosystem
Best fit for
Focus
Current interests
Core competencies
Background
Career
A serial entrepreneur who transitioned from finance studies at NYU Stern to founding and exiting Rise New York, followed by scaling viral creator communities and multiple high-growth D2C startups.
Education
Bachelor of Science in Finance, NYU Stern School of Business (2018 – 2022); Hunter College High School (2012 – 2018).
Achievements
- ›Achieved a 9-figure run rate within 16 months at MNY Ventures
- ›Drove 5 billion views and $50 million in revenue on TikTok via managed campaigns
- ›Scaled a D2C health startup to 7 figures per month in revenue within 4 months
- ›Successfully exited Rise New York after 2.5 years
- ›Grew creator communities to over 18,000 members
Opinions
- Capital efficiency through bootstrapping is superior to outside investment
- Rapid speed to market and scaling are essential for viral ecom brands
Personality
Communication style
Professional, results-oriented, and highly efficient with a focus on hard metrics and data.
Formality — 7/10
Vocabulary